PRESS Eyewear joins The HIVE Studio

PRESS Eyewear joins The HIVE Studio

PRESS Eyewear joins The HIVE Studio for international trade PR worldwide

The New York luxury eyewear label, PRESS Eyewear has appointed The Hive Studio for international trade PR as the brand increases its presence internationally. A reference for contemporary luxury, rooted in authentic craftsmanship and artisanal know-how exclusively for limited-production eyewear, PRESS has quickly attracted the attention of the optical industry with its inimitable design style, top-tier workmanship and eye-catching, eco-conscious materials such as buffalo horn and wood.

With 25 years’ experience in opticianry – and a previous career with NYC’s most prominent independent eyewear brands – Morgenthal Frederics and Robert Marc NYC -, the launch of Jeff Press’ eponymous label in 2024 was eagerly awaited. Furthermore, its rapid success across the US and Canada in the first year of business has laid the foundations for ongoing expansion in mainland Europe and the UK this year.

Introducing PRESS Eyewear
“PRESS Eyewear works with the very best materials in the business in innovative and often unconventional ways. As experienced opticians, we are all about delivering fit and functionality with an elevated and luxurious feel that stands out from the crowd…” Jeff Press, President + Designer, PRESS Eyewear

Founded in Spring 2024 by Jeff Press, an optician-turned-visionary eyewear designer, PRESS Eyewear has quickly become a highly sought-after luxury eyewear label for those who seek heirloom quality, sophisticated aesthetic and distinctive product personality and storytelling. With expertise in curating collections from fine materials and a creative vision rooted in heritage and innovation, PRESS crafts designs where elegance, sculpture, comfort and environmental responsibility converge.

One of America’s foremost designers of contemporary luxury eyewear, President and Designer, Jeff Press’ innovative designs and techniques in the field of eyewear have earned him membership to the highly esteemed CFDA (The Council of Fashion Designers of America Inc.) and made him a sought-after collaboration partner in the fashion industry with designers who include Rag & Bone, Oscar de la Renta, Monse and Rosie Assoulin.

Mr Press’s tenure has come together at his eponymous eyewear brand, speaking to materials with an audacious, innovative spirit and creating a truly modern and unique aesthetic in luxury eyewear.