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MAD IN ITALY – A FRESH TAKE ON ACETATE DESIGN


MAD IN ITALY – A FRESH TAKE ON ACETATE DESIGN

Express the MAD style with their 2025 eyewear collection.

For Spring/Summer 2025, Mad in Italy eyewear invites us into a world where one material tells three distinct stories.

This season, the brand works exclusively with acetate, pushing its potential through creative layering, textural techniques, and bold color blocking.

The result is a dynamic collection that reflects Mad in Italy’s signature mix of technical precision and expressive style.

Want to know more?

Mad in Italy is an Italian eyewear brand that brings a fresh perspective to contemporary frame design, celebrating the vibrancy, humor, and style of Italian culture.

ASHTON RILEY EYEWEAR are the sole UK distributors, contact us to see the whole collection. 

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