Grafton Optical launches 7CR campaign to support NHS GIRFT principles in optometry

Grafton Optical launches 7CR campaign to support NHS GIRFT principles in optometry

Grafton Optical has launched a new national campaign promoting how the Reichert 7CR Auto Tonometer can help UK optometrists to adopt the NHS’s Get It Right First Time (GIRFT) principles in practice.

The GIRFT programme is a national NHS initiative designed to improve patient outcomes, standardise care and reduce unnecessary costs across all specialties. In ophthalmology, it places particular emphasis on referral refinement – ensuring that only patients who genuinely need secondary care are referred to hospital eye services.

The Reichert 7CR provides optometrists with the same IOPcc (Corneal Compensated IOP) and IOPg measurements used in hospital glaucoma clinics, enabling community practices to align with secondary care standards. By integrating this technology into everyday testing, optometrists can refine referrals, reduce false positives, and protect both their clinical credibility and patient trust.

Key benefits of the Reichert 7CR include:

• Measure IOPcc and IOPg – the same as your local NHS ophthalmology clinic
• Waveform score ensures reliability of results
• Avoid inaccurate referrals caused by corneal variability
• Fully automated, non-contact measurement
• No consumables or ongoing costs

David Thickens, CEO at Grafton Optical, commented, “Optometrists are under increasing pressure to demonstrate the quality of their referrals. By adopting GIRFT principles in practice, they can not only strengthen their reputation with patients, but also work more effectively with hospital colleagues. The Reichert 7CR makes this possible by giving optometrists access to hospital-grade IOPcc and IOPg measurements. And because the device requires no consumables, it offers significant cost savings. Practices can calculate their potential savings using our business case calculator at www.graftonoptical.com/tor7cr”.

As part of this campaign, Grafton Optical is offering special pricing on the Reichert 7CR, available for a limited time. 

For more information, please contact sales@graftonoptical.com or call us on 01923 233980.

This campaign should not be considered an endorsement by the GIRFT programme. 

Grafton Optical is one of the UK’s leading suppliers of ophthalmic instruments, equipping and servicing independent and larger chain opticians as well as hospitals across the UK and Ireland.

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