Fittingbox unveils optical fit pro for immersive instore lens choice

Fittingbox unveils optical fit pro for immersive instore lens choice

Fittingbox, the world leader in eyewear virtual try-on and 3D digitization of glasses, is proud to announce the launch of Optical Fit Pro, the new in-store tool designed to transform how customers select lenses — making decisions faster, clearer, and more engaging.

Optical Fit Pro delivers a complete simulation of lens features — from lens thickness and progressive designs to advanced coatings (anti-scratch, anti-static, oleophobic, hydrophobic) and tints (sun protection, photochromic, polarized).

Not only can customers see the chosen frame and lenses, but they can also experience visual comfort and style in real time — through realistic 3D renderings and see-through simulations of how the lenses will actually perform in daily environments.